Optimizing Print Infrastructure at Scale for a National Outdoor Retailer

Company Background: Fragmented, Outdated Fleet Impacting Operations

A national outdoor retailer was operating with an outdated and inefficient print environment. A detailed audit across seven regions revealed that 64% of devices were over seven years old—leading to frequent breakdowns, inconsistent output, and mounting service frustrations. Store teams reported issues with toner bleed, streaking, ghosting, and signage that lacked professionalism, damaging the customer-facing brand experience.

Over 100 devices were printing fewer than 50 pages per month, highlighting deep inefficiencies in fleet distribution. The print ecosystem was also fragmented across multiple vendors—HP, Canon, and Office Depot—making it difficult to manage costs, service, and supplies. Internal teams cited persistent frustrations with offshore help desks and unresolved recurring issues.

A firmware security assessment uncovered significant risks: 132 devices were unsupported, and 576 more were flagged for known vulnerabilities.

Our Solution: Centralized Strategy + Targeted Hardware Refresh

Flex Technology Group (FlexTG) developed and executed a fully managed print strategy tailored to the retailer’s operational scale and complexity.

The solution followed two paths:

  1. Managed Services Transition: FlexTG assumed management of the existing HP fleet, shifting the organization to a cost-per-page model with centralized controls and proactive performance monitoring.
  2. Targeted Refresh: We deployed 150 Lexmark MS725 printers to eliminate quality issues and replaced three outdated HQ copiers with updated HP models.

We restructured in-store printer layouts to reduce the number of devices per location without compromising functionality. To strengthen security and oversight, firmware and compliance management tools were implemented.

All locations were also onboarded into the FlexTG Client Portal for streamlined service requests, real-time toner tracking, and customized reporting. Nationwide field support ensured rapid, consistent service across all sites.

Results: Measurable Cost Savings, Better Uptime, Improved Security

  • 33% reduction in monthly print service costs—delivering up to $200,000 in annual savings
  • 150 Lexmark MS725 printers deployed to resolve print quality issues across all store locations
  • 576 devices secured through centralized firmware oversight and vulnerability remediation
  • 10-year hardware assurance on all new devices, ensuring long-term stability and cost protection


Additionally, the FlexTG Client Portal provides complete operational visibility, enabling real-time supply tracking, automated service workflows, and customized reporting. Store teams saw a measurable reduction in downtime, particularly for badge printing and customer-facing signage, improving day-to-day reliability and the in-store experience.

Conclusion: A Trusted Partner in Print Optimization at Scale

For this national retailer, Flex Technology Group delivered more than cost savings. We provided structure, visibility, and long-term consistency in a print environment that had become fragmented and inefficient.

By consolidating vendors, modernizing the fleet, and improving oversight, we helped reduce friction across the organization. With a secure and scalable infrastructure in place, store teams can now focus on delivering a better customer experience without being slowed down by print-related issues.

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